D – With a combination between innovative products, best practice examples and exciting lectures, on March 18, 2020 the HAPTICA® live ’20 at the World Conference Center Bonn (WCCB) will put the spotlight on the promotional product for one whole day. With immediate effect, a list of exhibitors already confirmed can be found on the website of the “Experience of Haptic Advertising”.

yehdou fotografie A7207890 - HAPTICA® live ’20: Exhibitor list online

IMG 6810 - HAPTICA® live ’20: Exhibitor list online

In 2019, according to the organisers, WA Media, 198 exhibitors presented their diversified product portfolios to the 1,840 visitors. The HAPTICA® live ’20 – the eighth edition of the “Experience of Haptic Advertising” – once again holds a balanced mixture of exhibitors in store, which will demonstrate the entire spectrum of promotional products. Among them are convincing classics such as writing instruments, cuddly toys, cups, sweets, notebooks or electronic gadgets as well as niche products from adhesive tattoos, through to individual hearing protection items. The focus is also going to be on sustainable products that excel through the use of alternative materials and which have been produced under eco-friendly and socially responsible conditions – whether in the form of vegan lip care, edible coffee cups, jute bags or drinking bottles made of glass, to mention but a few examples. High-quality products by famous brands like ASS, BIC Graphic, Knirps, Leonardo, Reisenthel, Ritzenhoff, Steiff, Travelite or Victorinox complete the offer.

In addition to product presentations, once again further programme items await the trade audience: Lectures from marketing practice as well as examples of best practice from all over the globe, which convey how creatively and target group-specifically promotional products can be implemented. Finally, the award winners of the Promotional Gift Award 2020 provide food for thought for new product and campaign ideas.

Attending the “Experience of Haptic Advertising” is free of charge,however it is necessary to pre-register via the event’s homepage.


Photos: Sabine Klüser, © WA Media (1); Bernadett Yehdou (2)

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