D – The USP of the HSV Merchandising Messe, which was held for the 18th time in the Volksparkstadion in Hamburg on November 13 and 14, is the special location, where the trade show is staged: According to official accounts, around 130 exhibitors presented their goods and services on Levels 2 and 3 of the East Stand, in the boxes, corridors and adjacent rooms, some of which had a direct view over the playing field.
The official attendance figure was not available at the time of going to press, however the event was evidently very well-attended on the first day. The exhibitors were on the whole satisfied with the quality and quantity of the visitors. Everyone knows each other, the event is more or less an industry “family get-together”. The atmosphere was correspondingly relaxed and laid back, the good, free catering may have contributed towards this.
The traditional, yet fee-based evening event once again served for the uninhibited exchange of ideas amid a sociable setting.
// Michael Scherer
Photos: Michael Scherer, © WA Media