UK – Screenworks has appointed Karen Winter as its Marketing Director. In her new position, Winter is responsible for all marketing areas and is to push the growth plans of the promotionwear and textile embellishing specialist that have been laid down for the next ten years. According to own accounts, Screenworks has achieved steady growth since 2016. In addition to positioning the brand, in future the company aims to further strengthen its customer services and the areas quality, reliability, creativity and ethical working methods.
Winter has over 30 years of experience in marketing. She was previously employed in event management, software development and data analysis. “I have always sought to introduce real industry experts as senior team members to help continue driving growth. Karen Winter is no exception, she has worked hard behind the scenes to develop a sound marketing strategy to help underpin growth,” explained Duncan Gilmour, Managing Director at Screenworks.