NL – PF Concept is extending its product portfolio in the drinkware segment to include the brand CamelBak®. The company holds the exclusive franchise for the distribution of the US retail brand on several European B2B markets. CamelBak, one of the leading manufacturers for drinking systems, is sold worldwide on and offline. Furthermore, the company has brought the “Ditch disposable” initiative into being, which is designed to animate consumers to refrain from using disposable plastic bottles and according to own statements the company is working on more sustainable, and more efficiently biodegradable materials. The CamelBak collection by PF Concept includes the leak-proof bottle models Podium, Eddy+ and Chute as well as the vacuum-insulated copper mug, Hot Cap.