A – Since 2018, the marke|ding|, Austria’s largest trade show for haptic advertising, has in addition to the edition in Vienna had a counterpart in Linz, Austria. After the successful premiere last year, the second edition was staged on September 19, 2019. The venue location was once again the Tobacco Factory in Linz. Today, the architecturally impressive, listed industry plant accommodates numerous creative companies and start-ups and is considered to be one of the hotspots of the advertising and marketing scene in Upper Austria.
As last year, the trade fair for haptic advertising and visual communications was sponsored by the two Austrian promotional products agencies, Forum Werbemittel and Wertpräsent Promotion, which carried out extensive invitation marketing measures in the run-up to the event. According to the organisers, around 80 exhibitors took part, including established promotional products suppliers exciting and niche players as well as a number of specialists for visual communications. The accompanying lecture programme was very well-attended – the speakers included among others the 16-year old founder of the start-up Freebiebox, Moritz Lechner, as well as the former Austrian Finance Minister, Dr. Hans Jörg Schelling.
According to marke|ding| CEO, Martin Zettl, 881 marketing decision-makers from the industry attended the second edition of the marke|ding| Linz. Thus, the showcase almost achieved the excellent result from 2018 (927 visitors) again. The next marke|ding| Linz is scheduled to take place on September 17, 2020.
// Till Barth
photos: Till Barth, © WA Media