D – The PSI Sustainability Awards were conferred for the fifth time on September 6, 2019. Originally mocked slightly by some industry players, as the PSI Director, Michael Freter, noted, the prize has established itself in the meantime and picks up on a topic that is of unprecedented topicality and urgency. The PSI Sustainability Summit, which heralded in the award ceremony in the afternoon, also made this clear. Hosted by Helge Thomas, an executive board member of ottomisu, the experts Steven Baumgärtner (CEO of Cybergroup), Paolo-Daniele Murgia (consultant at the CSR agency 2bdifferent and the former Head of Marketing Services of Roche Diabetes Care), Dr. Katharina Reuter (Managing Director of UnternehmensGrün) together with Andreas Zamostny (managing partner of S&C Schlange & Co.) discussed how the promotional products industry can take on more social and ecological responsibility. An exciting debate evolved, which an audience of just under 30 people listened attentively to.
During the award ceremony the stage was subsequently cleared for companies from the promotional products industry, who have already taken on social and ecological responsibility. As in the past years, the event location was the ostentatious spa house in Wiesbaden. Alongside Freter, the programme was hosted by Alexandra Kruijt, Junior Marketing Communications Manager of Reed Exhibitions Germany.
49 firms had submitted 117 entries for the Award. Schneider Schreibgeräte was voted “Sustainable Company of the Year”, the Romanian Ippag member, Chilli Ideas, was distinguished as “Sustainable Distributor of the Year”. BIC Graphic Europe was the winner in the category “Economic Excellence”, first place in the category “Environmental Excellence” went to Schneider Schreibgeräte and Halfar won the category “Social Excellence”. The start-up Mister Bags walked off with first prize in the category “Environment Initiative” and the writing instrument specialist Klio-Eterna triumphed in the category “Social Initiative”. The E-Cup campaign by Gebas for bio-degradable ice tubs made of maize was elected “Sustainable Campaign”. The “Sustainable Product” is the Fair-Plus Advent Calendar containing organic chocolate by CD-Lux. Further prizes were awarded in the following sub-categories “Product Set” (TFA Dostmann, GlasWerk), “Product Line” (b-token, eco-friendly game tokens), “Writing Instruments” (Schneider Schreibgeräte, Link-it), “Textiles” (Hypon, Seatowel) and “Paper” (Wilken Verlag for Prevention, Active-Book). Moreover, nine further products received a special mention as “Recommended Product 2019”.
// Mischa Delbrouck
Fotos: Mischa Delbrouck, © WA Media