premium square logo - PSL Europe changes its name to Premium Square EuropeNL – The Dutch promotional products company, PSL Europe B.V., which was declared bankrupt by the Court of The Hague on June 12, 2019, is going to carry on trading under the name Premium Square Europe B.V. According to a corresponding press release, this is in accordance with the subsidiary Premium Square Ltd., which was founded in Hong Kong in 2015 and the South American subsidiary, Premium Square Latam. The franchise offices of the partner companies in Great Britain, Poland, Italy, India, Australia, the Near East, North America and Asia are not affected by the bankruptcy.

Since the management buy-out from the Chinese parent company, the Sweda Group, in the year 2016, PSL Europe had been comprehensively restructured. However, according to company accounts over the past six months a row of unforeseeable and structural setbacks had occurred. “I chose to restart the company in the form of Premium Square Europe B.V. In this way running orders can continue and our customers will experience the least nuisance of this unwanted raised situation,” according to Arthur Strijbos, CEO of Premium Square Europe and former CEO of PSL Europe B.V. “We continue to offer high quality products linked to functionality, sustainability and innovation. Of course, with the flexible service that we are known for. Nothing will change about that under the new name.”

In the scope of the company relaunch, Premium Square Europe moved into a new office building in Zoetermeer, the Netherlands. The former contact persons remain intact. The promotional products company intends to continue focusing on electronic promotional products and regularly add new, innovative products, including own developments to the existing line-up.


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