D – The HAPTICA® live is taking place for the eighth time on March 18, 2020 at the World Conference Center Bonn. At the “Experience of Haptic Advertising“ around 190 exhibitors will once again present their products and solutions for advertising measures that involve the implementation of haptic elements: The trade visitors can examine and try out the entire spectrum of promotional products from classics like writing instruments, promotional textiles, paper and office items, electronic gadgets or promotional sweets, to unusual niche products, through to merchandising items and highly-individual custom-made designs. In March 2019, 1,840 visitors from the corporate marketing segment, advertising agencies and the promotional products trade came to Bonn to inform themselves about the novelties and products trends. At the HAPTICA® live ’20 in addition to the line-ups of the exhibitors, the focus will be on practice-oriented issues: In the course of the lecture programme, corporate marketing experts will give an insight into their work, among others Frank Büch, Head of Marketing at the Berlin Transport Company BVG, will hold the lecture planned for this year, which he had to cancel due to sickness.

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Furthermore, the Best Practice Show will highlight around 20 campaigns from all over the world, which successfully involve the implementation of haptic messengers. In the exhibition of the Promotional Gift Award, the award-winning products of the 2020 competition that excel because of their special degree of creativity or innovation and which will be selected by an expert jury in December 2019, will be showcased. As was the case this year already, there will be a special “Green Guide” for visitors, who are particularly interested in sustainable promotional products, which will lead them in a targeted manner to suppliers that focus on such items.

The Cologne-based publishing company, WA Media (eppi magazine, Werbeartikel Nachrichten, HAPTICA®, Promotion Products and Promotional Gift Award), organises the HAPTICA® live. The eighth edition, on March 18, 2020, opens its doors from 9.00 a.m. to 5.30 p.m. There is no admission fee, however it is necessary to pre-register at:


Photos: Jens C. Friedrich, Sabine Klüser, © WA Media

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