CDN – On May 23, 2019 Gildan Activewear announced a multi-year cooperation with the music organiser, Live Nation. As the official printwear partner, Gildan’s brand, American Apparel®, will supply 16 Live Nation event locations as well as six music festivals with textile merchandising such as for example T-shirts, tops and hoodies. In the scope of the agreement, Live Nation will grant Gildan the advertising and marketing rights in connection with the festival locations and events all over North America.
The official starting shot for the cooperation was the BottleRock Music Festival in Napa, California. The Bonnaroo, Rolling Loud, Hard Summer, Mala Luna und EDC Orlando festivals are also included in the partnership. VIP experiences, promotions, on-site activations and social media campaigns are to push the brand American Apparel® forward among the music fans. “We are excited to partner with Live Nation, the leader in the live music industry,” stated Jeffrey Cooper, Vice President Marketing, Gildan Activewear SRL. “Music is a passion point for our consumers and the live music experience provides us a unique and tremendous opportunity to connect with fans right across the U.S.”
Photo source: Gildan Activewear