B – Supremia (formerly Gemaco) has announced changes to its management. Koen Heyvaert has stepped down as CEO and from the executive board of the globally operating company that is based in Mechelen, Belgium. According to a press release, the company thanked Heyvaert for his fantastic work over the past three years and wished him all the best for the future. The Chairman of the Board, Kobe Verdonck, is provisionally taking over the position of CEO until a successor has been found. Furthermore, the management team is to be enhanced by further experienced experts.
The Belgian investment company, Saffelberg, has additionally purchased more than 90% of all Supremia shares and is thus the new reference shareholder. The aim of Supremia is to strengthen its own market position and invest in new areas of customer brand management.
Supremia sees itself as the European market leader in the customer brand experience segment and united the business units Belgium’s Best (promotional sweets), Gemaco (promotional products), LAB (loyalty marketing), Supremia (promotional packaging and POS materials) and Uni-T (web design end eCommerce) on April 1, 2019. The company has subsidiaries in twelve countries, employs a headcount of over 300 people and serves high-calibre clients among others from the finance sector as well as from the consumer and automobile industries.