E – The French promotional products association, 2fpco (Fédération Française des Professionnels de la Communication par l’Objet), organised its summer university for the third time on June 6 and 7, 2019. More than 90 representatives from 55 member companies, including suppliers, distributors and customising specialists, attended the annual meeting, which after being staged in France twice, was held in Barcelona for the first time.
After the attendees had elected a new administrative board comprising of 16 members and two representatives on the first day, Florian Escoubes, doctoral student at the Toulouse 1 Capitole University, presented the initial results of a market survey that was carried out in collaboration with a research team in the scope of the Toulouse doctoral students‘ programme, TSM Research. For the purpose of the market survey that is unique in France to-date, around 3,500 representative consumers were questioned about haptic advertising. According to the survey the most important prerequisites that a promotional product should fulfil in order to be successful as a medium, are its everyday usage, ethical production conditions and originality. On the other hand, the respondents attributed little significance to the customisation and the value of the product. A sightseeing programme and a joint evening meal rounded the first day off, before workshops on themes like Instagram marketing and cyber safety as well as discussions on the future of the industry were on the agenda on the second day.