UK – GeigerBTC has taken over the British promotional products agency, Response Marketing, which is based in York. The company has been operating in the promotional products business since 1999 and according to media reports has an excellent reputation as one of the most innovative specialists for haptic advertising in Great Britain. GeigerBTC is carrying out the acquisition in the scope of its expansion strategy that focuses on satisfying the needs of its customers in North America, Europe and worldwide more accurately.
“We are really excited to become part of the Geiger family, it’s a perfect marriage,” stated David Tysall, Managing Director von Response Marketing. “Our expertise in marketing and innovation blends perfectly with Geiger’s huge knowledge and global infrastructure.” Frank Murphy, Managing Director of GeigerBTC, added: “We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy an even better, local service going forwards.”
GeigerBTC is according to own accounts, the largest privately-owned promotional products distributor in Great Britain. The company that was founded in 1977 and which supplies customers all over the world with haptic advertising, merchandising items and textiles has its own printing and embroidery shops. In the spring of 2018, the promotional products company, which at the time traded under the name BTC Group merged with the US American firm Geiger Brandspiration from Lewiston in Maine and has since been operating as GeigerBTC.