D – Between May 6-16, the 17th edition of the GWW-Newsweek that is organised by the German promotional products association, the GWW, toured through German cities again and presented an overview of the entire spectrum of haptic advertising. Numerous distributors took this opportunity to literally make haptic advertising tangible to their customers. Following the established concept of the roadshow, they invited end users to jointly discuss product novelties, evergreen promotional products and their fields of application directly with the manufacturers at the Newsweek. 98 exhibitors were on board this year, including numerous famous promotional products suppliers, but also several unknown players. Strong brands like Faber-Castell and Leonardo took part for the first time. Overall, the roadshow went down well this year. Many of the suppliers praised the frequency of visitors at their stands and were able to hold promising discussions.
The roadshow took place in Dresden on May 6 (2019: 494 visitors/2018: not on the schedule), Berlin (640/688) and Hamburg (628/561) were the two remaining locations in the first week. In the second week the venues were Nuremberg (413/328), Munich (506/385), which correspondingly achieved around a 30% increase in attendance, Stuttgart (629/596) and finally Offenbach near Frankfurt (557/Frankfurt 2018: 547). The event series kicked off in Wuppertal on February 19. The exceptionally early opening date attracted 482 end users from the industry. Overall, the GWW welcomed 4,349 visitors at the Newsweek, in the previous year the total attendance figure was 3,960. A detailed report will be published in eppi magazine No. 129 (June 5, 2019).
// Klara Walk
Photos: Mischa Delbrouck, Joanna Meißner, Claudia Pfeifer © WA Media