UK – As of April 1, The Sweet People is the exclusive partner of the German sweets specialist, Kalfany Süße Werbung, on the British and Irish promotional products market. “We are delighted about the cooperation with Kalfany,” stated Mandy Hastie, CEO and co-owner of The Sweet People. “The new products enhance our product range perfectly and the partnership enables us to offer a real one-stop shop for sweet promotional products.”
The British sweets supplier has been active on the British market for 20 years and sees itself as the market leader in the sector. With immediate effect, the family business profits from the production capacities and the possibilities of the own production of fruit gums, sweets and chocolate production at Kalfany Süße Werbung. Kalfany Süße Werbung’s goal is to dominate the market for promotional sweets in Great Britain and Ireland by utilising synergies. Furthermore, as a local partner, The Sweet People is to compensate for exchange rate fluctuations and import regulations that may possibly ensue as a result of the Brexit.