D – In just one week’s time HAPTICA® live ’19 opens its doors at the World Conference Center Bonn: On March 20, from 9.00 a.m. onwards everything will evolve around the look & feel of haptic advertising. 199 exhibitors will present the entire range of product trends to the trade audience – from give-aways to mailing boosters, promotional textiles and merchandising items, through to high-quality brand items and premiums. Sustainable promotional products can be found among the line-ups of many of the exhibitors – the Green Guide (in German) which has been published for the visitors for the first time this year provides an overview of which suppliers are exhibiting sustainable products and product ranges at HAPTICA® live ’19.

HL19 WCCB aussen - HAPTICA® live ’19: Look & Feel
IMG 9141 - HAPTICA® live ’19: Look & Feel
An important USP of the “Experience of Haptic Advertising“, which has been organised by the Cologne-based publishing company, WA Media, since 2013, is the focus on marketing practices: In the Best Practice Show successful campaigns of companies like Gaffel, Penny, Pedigree, the German Craft Trade and Amsterdam City Marketing, report in the scope of the German-language lecture programme about how haptic advertising is implemented within their organisations. Also on the agenda of the HAPTICA® live ’19: the exhibition and award ceremony of the Promotional Gift Award 2019.

The HAPTICA® live targets trade visitors from the promotional products trade, from advertising agencies, marketing, communications and procurement departments. The event open from 9.00 a.m. to 5.30 p.m.; admission is free of charge, however it is necessary to pre-register at:

www.haptica-live.de

Photos: Thomas Gebhard; Beke Milas, © WA Media

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