D – After running for three days, the 29th edition of the International Trade Fair for Retail Promotions and Imports (IAW) came to a close on February 27, 2019 in Halls 10.1 and 10.2 of Koelnmesse. As in the previous year, 342 international exhibitors from varying areas of trade, including several importers of promotional products, used the event that is organised by the Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH as a platform for the sales of remaining stock and discontinued items. According to the official figures, with an attendance of 9,500 visitors (2018: 8,400 visitors), the IAW recorded a growth of around 13% compared to last year.

iaw messe 1 - 29th IAW: Keen interest and synergy effects
IAW Messehalle 7141 - 29th IAW: Keen interest and synergy effects
As usual, the 29th IAW offered a comprehensive overview of the trends and innovations of all trade segments. Among others, the focus lay on the theme sustainability, which several exhibitors paid tribute to with alternatives for instance for disposable cutlery and crockery, banderols, packaging or drinking straws. The IAW Trendseller Product Award was conferred again, albeit for the first time this year in specific and in future alternating categories. The further supporting programme in the IAW Trendforum and in the E-Commerce Arena by restposten.de met with great interest from the visitors. Questions and insights into E-Commerce, multichannel marketing and bricks and mortar trade were addressed in lectures, discussions and workshops.

Asia-Pacific Sourcing – the trade fair for tools and household and garden products from the Far East – which is staged every two years, was once again held parallel to the to the spring edition of the IAW. The visitors of both shows made good use of the free offer of commuting between the two fairs and expanding their networking and synergy radii.

The autumn edition of the IAW is scheduled to take place in Halls 6 and 9 of Koelnmesse from September 18-20, 2019.


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