D – On January 25, 2019 the German subsidiary of New Wave inaugurated its new logistics centre in Geiselwind, which boasts storage space of around 11,000 m² with 8,500 palette storage places and 33,000 picking places in total. Furthermore, the new location offers the subsidiary of the Swedish New Wave Group a showroom spanning 450 m², where all of the textile brands are presented, as well as a 650 m² outlet that is due to open its doors in June. “It is incredible how quickly everything has come into being here. I can still almost feel the sand from the ground-breaking ceremony in my shoes. And not even a year later, here I am stood in our new living-room – our completely furnished New Wave showroom, which presents our complete portfolio in one location for the first time ever,” said the delighted CEO of New Wave, Andre Bachmann.
Alongside Craft, New Wave offers in the form of the Swedish brands Clique, Printer, James Harvest Sportswear, J. Harvest & Frost and ProJob a wide range of textiles for different areas, including basic, sport, business, work, golf and lifestyle clothing, which can be individually customised with an imprint or embroidery.