UK – 5,000 hot and soft drinks, 3,000 sandwiches and bags of crisps, 80 kg of pick’n’mix sweets – and with 1,348 visitors from the British promotional products trade a 25% increase compared to last year: The official result of the Merchandise World, the winter edition of which was staged in Stoneleigh, England on January 30 and 31, 2019 was impressive. “Even though the British weather decided to snow, the promotional merchandise trade still gathered in impressive numbers,” according to the British industry service provider, Sourcing City, which organises the event jointly with the BPMA (British Promotional Merchandise Association).
On the eve of the trade show, the BPMA once again staged its Education Day comprising of lectures and workshops, whilst the evening of the first day of the show was dedicated to the festive BPMA Award Dinner, at which the association confers its annual awards.
The summer edition of the Merchandise World is scheduled to take place on September 11, 2019 at the Marshall Arena in Milton Keynes, followed by the winter edition at the Ricoh Arena in Coventry on January 12 and 13, 2020. A detailed report will be published in eppi magazine No. 127 (February 20, 2019).
// Till Barth
Photos: Till Barth, © WA Media