D – At the HAPTICA® live ’19 on March 20, in addition to the products of more than 190 exhibitors, the focus will above all be on the practical application of products and ideas: The Best Practice Show will present around 20 already successfully implemented campaigns from all over the globe, in which haptic advertising messengers play a central role. For instance the city marketing department of Amsterdam scraped chewing-gum from the streets and made a sneaker out of it to promote a clean city. The Bavarian bank, BayernLB, created a tie that could be turned into a fan scarf for the bank’s sponsor, FC Bayern Basketball, via a zipper function. The bee protection initiative, Melifera, symbolically sealed the last jars of honey for the generations to come and The Outside Project drew attention to the problem of homelessness in the LGBT community in a novel way with a “Coming Out Kit” for the London Pride Parade.
The lecture programme delivers further practical ideas: In total eight speakers will report about concrete case studies of their companies in the scope of five lectures. Furthermore, the exhibition of the award-winning products of the Promotional Gift Award 2019 will inspire the visitors with 44 distinguished give-aways, premium products, merchandising items, custom-made designs, customising technologies and examples of best practice.
The HAPTICA® live is organised by the Cologne-based publishing company, WA Media, and targets promotional products buyers, distributors, marketing decision-makers and advertising agencies. Visiting the event is free of charge, visitors are required to pre-register via the website.
Photos: © YouTube/Publicis One Nederland; FC Bayern München