F – According to the official figures, more than 300 suppliers of haptic advertising – including numerous new participants – presented their portfolios at the 12th edition of the CTCO from February 5-7, 2019 at the Eurexpo in Lyon. As in the previous years, the level of internationality of the exhibitors was very high – it is a must-attend event for companies that want to export to the French and Southern European market. As is customary, the C!print took place parallel to the CTCO in the adjacent exhibition hall. Around 250 suppliers presented their printing, customising and individualising offers as well as the respective services. Synergies between the two trade fairs are desired and do exist – nevertheless the trade visitor status of the CTCO remains intact thanks to effective controls and a special admission procedure.

CTCO 2019 08 - CTCO + C!print: Must-attend event in Southern Europe
CTCO 2019 09 - CTCO + C!print: Must-attend event in Southern Europe
The trade fair offered an extensive supporting programme comprising of workshops and lectures on diverse focal topics. The entire spectrum of haptic advertising was presented, including textile promotion – in France textile promotional products and other forms of haptic advertising are differentiated between – and nearly all renowned suppliers were represented. As was the case at previous events, the French supplier group “Les Specialistes” exhibited on an attractive special zone. The French association 2FPCO (Fédération Française des Professionnels de la Communication par l’Objet) also underlined its presence.

The trade fair was very well-attended, particularly on the second day. The exhibitors evidently held intense discussions, there were crowds of visitors at some of the stands. The official attendance figure was not available at the time of going to press – the number of visitors registered at last year’s event, namely 10,705, should however definitely have been matched. Both the good organisation by 656 Editions, as well as the pleasant get-together on the evening of the second exhibition day where exquisite, French delights were served, were praised.

A detailed report will be published in eppi magazine No. 128 (April 17, 2019).

// Michael Scherer


Photos: Michael Scherer, © WA Media

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