D – When excitement meets cosiness and a red sofa invites people to take a seat, then the motto among the nine supplier partners of the Welcome Home Tour is once again “Welcome to our home”. At the end of 2018 Daiber, Fare, Geiger-Notes, Halfar, Jung since 1828, koziol, mbw, Reflects/aditan and uma invited guests to visit their novelty show within their own four walls for the ninth time in succession. Since 2010 the tour has been offering distributors the opportunity to get to know product novelties at the premises of the participating supplier partners or at selected locations before the New Year and also grants an exclusive look behind the scenes: Detailed tours convey among others an insight into how calendars are bound, ballpoint pens tested or bags embroidered.
The Welcome Home Tour 2018 kicked off on December 4, in Hamburg. From there the suppliers set off for the bag specialists Halfar and then stopped off at Reflects/aditan on December 6. In the second week of the tour, the convoy took off for Munich, went on to visit the writing instrument manufacturer uma and brought the tour to a close on December 13, with a visit to Geiger-Notes, the note and calendar professionals. According to the organisers, 853 visitors from 328 companies (2017: 878 visitors from 337 companies) took the opportunity to admire the novelties in the run-up to Christmas and inform themselves extensively about the product ranges and customising options in spite of the end-of-year stress.
// Claudia Pfeifer
Photos: Till Barth, Claudia Pfeifer, Michael Scherer, © WA Media