D – It has in the meantime almost become tradition: Every year in November the six sister companies of the Choice family – Daiber, Fare, Halfar, Karlowsky, mbw and SND – invite international wholesalers and media representatives to the Choice Press Brunch, to give them an exclusive insight into the new products of the coming season. Under the motto “Connecting Passion – The Sky is no Limit!“, the thyssenkrupp Test Tower was the venue for the event on November 8. The according to official accounts around 50 guests were driven in a high-speed elevator at top speed to the exhibition area on the 27th floor of the building that stands 246 m high, where they were not only able to inspect the product ideas, but also enjoy the view over the Black Forest and the Swabian Alb.
// Mischa Delbrouck
Photos: Mischa Delbrouck, Heike Pohl, © WA Media