D – It has in the meantime almost become tradition: Every year in November the six sister companies of the Choice family – Daiber, Fare, Halfar, Karlowsky, mbw and SND – invite international wholesalers and media representatives to the Choice Press Brunch, to give them an exclusive insight into the new products of the coming season. Under the motto “Connecting Passion – The Sky is no Limit!“, the thyssenkrupp Test Tower was the venue for the event on November 8. The according to official accounts around 50 guests were driven in a high-speed elevator at top speed to the exhibition area on the 27th floor of the building that stands 246 m high, where they were not only able to inspect the product ideas, but also enjoy the view over the Black Forest and the Swabian Alb.

jck pressebrunch c tyssenkrupp steel Europe - Choice Press Brunch 2018: “Connecting Passion”

Photo: © thyssenkrupp Steel Europe

 jck pressebrunch 2 - Choice Press Brunch 2018: “Connecting Passion”


The intimate and intensive discussion atmosphere is characteristic for the event. The guests were comprehensively introduced to the respective programmes and were able to profit from the know-how of the specialists, each of whom belong to the leading suppliers in their respective market segment. Whether new cup forms, umbrellas with a reflective outer coating, further developments of draw-string bags, socks made of organic cotton, Schmoozies® in the shape of tools or aprons made of leather – the selection presented got everyone in the mood for the new season.

// Mischa Delbrouck


Photos: Mischa Delbrouck, Heike Pohl, © WA Media

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