D – It has in the meantime almost become tradition: Every year in November the six sister companies of the Choice family – Daiber, Fare, Halfar, Karlowsky, mbw and SND – invite international wholesalers and media representatives to the Choice Press Brunch, to give them an exclusive insight into the new products of the coming season. Under the motto “Connecting Passion – The Sky is no Limit!“, the thyssenkrupp Test Tower was the venue for the event on November 8. The according to official accounts around 50 guests were driven in a high-speed elevator at top speed to the exhibition area on the 27th floor of the building that stands 246 m high, where they were not only able to inspect the product ideas, but also enjoy the view over the Black Forest and the Swabian Alb.

Photo: © thyssenkrupp Steel Europe



The intimate and intensive discussion atmosphere is characteristic for the event. The guests were comprehensively introduced to the respective programmes and were able to profit from the know-how of the specialists, each of whom belong to the leading suppliers in their respective market segment. Whether new cup forms, umbrellas with a reflective outer coating, further developments of draw-string bags, socks made of organic cotton, Schmoozies® in the shape of tools or aprons made of leather – the selection presented got everyone in the mood for the new season.

// Mischa Delbrouck


Photos: Mischa Delbrouck, Heike Pohl, © WA Media

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