NL – The Dutch promotional products platform PromZ opened its own office in Hong Kong on October 17, 2018: PromZ Asia Ltd sees itself as a collective platform for promotional products distributors and users in the Far East, who are looking for promotional products made in Europe. At the same time, the office is also acting as the regional representation for a host of European brands. The service spectrum additionally includes sourcing, procurement and processing as well as the online search engine “ProductZfinder”.
The team of five in Hong Kong is headed by Jeffrey Go, who has over 20 years of industry experience. He can rely on the support of Ming Go, Rebecca Wong, Rocky Chen and Sunny Ng. “European products are popular in Asia. High-end brands from Europe are valued for their top quality and design,” explained PromZ Managing Director, John Michael Swaab. “We’ve noticed how difficult it still is to launch European business gifts and promotional items onto the market in Asia. Some European manufacturers are active in the region, but the Far East is definitely an interesting growth market for a much larger group of European companies in the sector. We hope that this collective platform will help bring together European brands and Asian distributors.”
In addition to all of the formalities required to enter the market, PromZ Asia also takes care of the planning, coordination and execution of joint marketing activities. As an initial measure, the platform is organising a joint stand at the HK Gifts & Premium Fair, which is being staged at the Hong Kong Convention and Exhibition Centre from April 27-30, 2019.