D – This year, the German handbag icon, Picard, is celebrating its 90th anniversary. Founded in 1928, today the family business is one of the last traditional leather manufacturers to still produce in Germany. “We are still living out the art of the traditional fine bag making in the 90th year of the company’s history,” stated Georg Picard, who is running the company in the fourth generation. “We produce all of our leather products ourselves.”
The small family-run business, where the founding fathers used to visit the customers with the sample collections on bicycles, has over the decades become a modern fashion company that is pursuing an international expansion course. In the meantime, Picard maintains 21 own shops between Hamburg and Shanghai, operates production sites in Germany, Bangladesh, Tunisia and Ukraine and is furthermore present on all of the relevant social networks.
Following old fine bag making tradition, the leather goods are still manufactured by hand today in around 110 work steps – using machines restored specifically for the purpose. Picard has been training young people in the art of fine bag making in Germany, Tunisia, Bangladesh and the Ukraine for generations. The theme social responsibility plays a major role in the corporate philosophy. For example, the company runs its own kindergarten in the factory in Bangladesh, invests in a vocational school and offers both medical care and alphabet courses locally. The Sedex certification that guarantees the working conditions and work safety together with the company’s observance of strict environmental regulations demonstrates how important ethical, social and ecological principles are to Picard.