PL – The tenth edition of the Marketing Festival/Print Festival took place in the Polish capital, Warsaw, on September 12-13, 2018, as usual at the Expo XXI event centre. Among others, suppliers of haptic advertising and event organisers exhibited in Hall, whilst printing specialists showcased their machines, customising techniques and services in Hall 3. The show was accompanied by a lecture programme and a two-day congress, one day focused on the “Marketing Mix”, whilst the second day was dedicated to the “Event Mix”. Furthermore, there was a “Super Gift” zone in the foyer, where the visitors were able to distinguish promotional products. In a further zone entitled “POS Stars” – displays and presentation systems were evaluated by an expert jury.
The majority of the according to official accounts 250 exhibitors in total were promotional products players – internationally operating full-range stockists as well as specialists, who were by no means all Polish. Most of the exhibitors, who incidentally presented themselves in an increasingly more professional manner at this event, in some cases at very elaborate stands, were more than satisfied with the quality and quantity of the visitors (the official attendance figure was not available at the time of going to press, 4,700 visitors were recorded in 2017).
A detailed report will be printed in the next issue of eppi magazine No. 125 (October 10, 2018).
// Michael Scherer
Photos: Michael Scherer, © WA Media