CH – Amid hot summer temperatures, the twelfth edition of the SuisseEMEX was staged on August 28 and 29, at the halls of the Zurich Exhibition Centre on 12,000 m² of exhibition space, parallel to the second Digital Summit for small and medium-sized companies. As in the previous year according to the organisers – EMEX Management GmbH – together with the partner event, topsoft, the largest Swiss trade show for marketing, events, advertising materials and digital business once again attracted around 14,000 visitors to the exhibition halls this year. Among other things, the agenda included new congress formats and special areas. According to the official figures, the fair boasted around 350 exhibitors, the visitors were furthermore inspired by 20 keynote speakers and 100 experts, who lectured on themes to do with marketing of the future.
The organiser has announced major changes for the coming year. In 2019, allegedly a new format and a new setting will allow the show to satisfy the visitors’ needs more accurately. A further report on this year’s edition of SuisseEMEX will be published in eppi magazine No. 125 (October 10, 2018).
// Michael Scherer
Photos: Michael Scherer, © WA Media GmbH