F – The eighth edition of the Premium Sourcing was staged in Paris on September 5-6, 2018, as usual at the location Les Docks – Cité de la Mode et du Design, which lies directly on the Seine. The trade show is jointly organised by the Lyon-based industry service provider 656 Editions and European Sourcing and offers a well-established platform for the French industry, which uses the event intensively as a starting signal for the important year-end business.

premium sourcing1 - Premium Sourcing: Relocation announced

The location Les Docks – Cité de la Mode et du Design lies directly on the Seine.

premium sourcing2 - Premium Sourcing: Relocation announced

The organisers: Magali Chéchin from European Sourcing and Guillaume Abou from 656 Editions.

The eligible visitors are exclusively re-sellers of haptic advertising, industry users are not allowed to attend. Around 120 exhibitors offered the visitors a representative overview of the offer of haptic advertising – the official attendance figure was not available at the time of going to press. In the two previous years, the show registered around 1,750 visitors, by all accounts and according to the impressions of the exhibitors this year’s event was well-attended. The exhibitors reported about intensive and high-quality discussions. Two special zones and an informative lecture programme rounded off the offer on both days.

Furthermore, a party and culinary delights awaited the exhibitors and visitors on the evening of the first day of the exhibition on the roof-top terrace of “Les Docks”. What’s more, the relocation of Premium Sourcing was celebrated: Next year the event will be held in the heart of the French capital and more or less at a synonym for Paris – namely at the Louvre.

A detailed report will be published in eppi magazine No. 125 (October 10, 2018).

// Michael Scherer


Photos: Michael Scherer, © WA Media

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