NL – As of September 1, 2018, Sami Jäppinen will become the new Sales Director of Easy Orange. Jäppinen has long-standing experience within the industry and has among others in the past worked for Senator. Furthermore, Joop van Veelen has taken over shares in the company, which means the firm is welcoming its third shareholder alongside the hitherto owners of Easy Orange, Marco Horneman and André Noordwijk. “The input and experience of Joop and Sami are becoming seriously important to realize our international growth ambitions,” stated Noordwijk.
Easy Orange currently represents the brands Beam, Dopper, Pulltap’s and senz° on the Dutch promotional products market. According to own statements, the company is planning to integrate further brands into its line-up.