NL – With immediate effect the Plato Group is splitting its organisation structure into supplier and sales activities. The new strategy of the parent company of Clipper, Promotiv, Compacon, Igo-Post and Heroes of Print completely separates off the sales and marketing organisation for Clipper from the distributor activities. Clipper will thus in future act as a supplier for the brands Compacon, Igo-Post and Heroes of Print and support their activities. Whereby each of the sales brands will retain its own unique value proposition and target groups.
“Where a supplier has a clear focus on products and additional services, the distributor has a clear focus on customer demands. This are two different worlds, especially in the fast changing environment we are living in. With the new strategy we have defined for our group, it became clear we should also change our organisational structure to implement the strategy in an optimal way,” explained Ron Boer, CCO of the Plato Group. “Since Clipper changed the value proposition and the market approach at the beginning of 2016 the business has been growing very fast. Now the time is right for a next step.” The new Commercial Director, Ruben van ‘t Loo, will be responsible for the European sales and marketing organisation as well as the management of the product ranges at Clipper. Furthermore, a new Customer Technology Support Team will be put together.
The Plato Group that is based in the Netherlands and which maintains subsidiaries in Germany, Austria, France, Great Britain, Denmark, Spain and Belgium has been making a name for itself as an internationally-operating importer and distributor of printed promotional products since 1945. The group’s current headcount of 400 employees serve 13 European markets and generate an annual turnover of more than 65 mil. Euros.