D – Inspired by adventure, nature and the environment, Troika and the National Geographic Society have brought out a joint collection of gift and lifestyle items. The product series includes a compass, key pendant, an LED torch, a small tool with ten functions as well as a ballpoint pen. Through this new partnership Troika intends to confirm its commitment to taking over responsibility for the environment while developing promotional gifts and consumer goods. Companies that use the high-quality designer articles of the new series for their advertising purposes, actively contribute towards the preservation of the earth, because 27% of the revenue of the National Geographic flow into the promotion of science and education.
The National Geographic Society has dedicated itself to the exploration and protection of our planet for almost 130 years and finances research and nature protection projects all over the globe – including the sea protection programme “Pristine Seas” and the “Big Cats Initiative”, which is combatting the decline of the population of big cats. The non-profit making organisation publishes the research results and information on the themes science and adventure in the trade magazine, National Geographic as well as via various TV channels.