D – An illuminating Coca-Cola label is what turned Karl Knauer into a “beaming” winner at the German Innovation Award. The bottle label that has already won a Promotional Gift Award 2018 attracts glances thanks to the integrated OLED technology of Inuru GmbH and offers manifold application options, among others at the POS. The light effect is activated by pressing the “Play” symbol and is so strong that it even stands out in a daylit environment.
Rastal is also delighted at receiving a German Innovation Award for its Smartglass. The digital drinking glass that was developed to suit the usage and cleaning demands of the catering business claimed the victory in the category “Excellence in Business to Business (B2B)” in the section “Retail & Trade Solutions” and equipped with a chip and identification number enables the direct and targeted interaction between the consumer and the industry or also the catering trade.
The Design Award that was initiated by the German Design Council was conferred for the first time and honours innovations, which demonstrate a sustainable effect. The award-winners received their prizes at a festive gala in the Technology Museum in Berlin on June 6, 2018. More than 250 guests from business, politics and media circles had accepted the invitation to attend the event.
Photo source: German Design Council/Martin Diepold