D – Since July 2018, Tradeconthor is trading as Vonmählen. According to own accounts, the company hopes this change of name will help it position itself as a manufacturer of smartphone accessories and establish Vonmählen as an international brand. Following the motto, “People are free, independent – and yet connected with Vonmählen” the CEO Julian Thormählen and his employees create products that facilitate everyday digital life and support a mobile lifestyle.
Tradeconthor has among others made a name for itself with the all-in-one charging cable, allroundo, which has already been distinguished with a Promotional Gift Award 2018 and recently with a German Brand Award in gold. With immediate effect the award-winning charging cable is optionally available with a co-branding. The concept that was presented at the GWW-Newsweek in June foresees both the customer’s logo and the Vonmählen logo being placed on the products. The additional branding is to identify the smartphone accessories as brand products from North Germany and thus increase their perceived value. Furthermore, promoting companies also have the opportunity to have allroundo produced in the corporate colour.