USA – According to a survey by the American industry association, PPAI (Promotional Products Association International), service providers were among the top buyers of promotional products in 2017. Service providers such as personnel and recruiting companies, advertising and PR agencies, consulting companies, market research firms and translation offices accounted for 9.4% of the entire expenditure on promotional products. They were followed in second and third place by the education (9.3%) and finance (8.1%) sectors respectively. The further business areas that came under the top 10 branches of industries that frequently order promotional products included the manufacturing (8%), healthcare (7.1%), construction (6.1%), insurance (4.5%), technology (4.2%), non-profit making (4.1%) and agricultural (3.8%) sectors.
The “Sales Volume Study” was conducted in the spring of 2018 on behalf of the PPAI and its members by the independent market research company, Relevant Insights. The classification of the industries that purchase promotional products was based on information provided by 23,564 American promotional products distributors, who participated in the survey. The industry association estimated the overall turnover of the US promotional products trade in 2017 to be 23.3 billion Dollars (20.1 billion Euros).
The PPAI has been collecting the sales data of the American promotional products industry since 1965 and maintains an extensive information database on the buying behaviour of promoting companies. The annual distributor survey reflects the actual sales data and, according to own accounts, is considered to be the industry’s most comprehensive survey.