P – The Portuguese promotional products importer, Paul Stricker, has taken over 100% of the shares of Reda a.s. and is thus continuing on its expansion course. After purchasing the Czech promotional products specialist, Stricker – in addition to subsidiaries in Shanghai, Amsterdam, Sao Paulo and Barcelona – is now also gaining a foothold on the Eastern European market. Both companies will continue to operate autonomously in future, i.e. the businesses will be run as hitherto.

Reda has been operating on the promotional products industry since 1991 and with 25 years of experience in importing and exporting promotional products and gift items is in the meantime one of the biggest haptic advertising companies on the Czech and European market.

With an annual turnover of over 80 million Euros, customers in 80 countries spread across four continents and over 600 employees, the Paul Stricker Group, which was founded in the year 1944, is according to own accounts, one of the global players of the European promotional products industry.

www.reda.cz
www.stricker-europe.com

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