UK – The British promotional products agency, Lesmar, is rebranding to become Prominate UK. The Luton-based business is steeped in history having been established in 1947 as the distribution arm for the popular children’s toy, the ‘Magic Slate’. In 2011 it became a founder and major shareholder in, and exclusive UK licensee, of Prominate. As the corporation of Ippag (International Partnership for Premiums and Gifts), Prominate is a global joint venture company with headquarters in London and over 70 offices worldwide employing over 1,700 people.
Lesmar Managing Director, Mike Oxley, says “Prominate has grown exponentially, and with Lesmar conducting significant revenues under Prominate we felt the need to strengthen the connection between the two organisations. It’s time to open a new chapter for Lesmar.” He assures clients and suppliers they will remain the “same but different”, adding, “the essence of the company and the way we run our operations will stay the same. Now under Prominate we will be providing global promotional materials solutions, that are intelligently delivered but locally inspired.” Sales Director Andy Ducksbury confirmed: “We will continue to provide engaging and creative full service solutions for diverse material requirements to bring our clients the most effective promotional material solutions.”
Prominate UK continue to operate out of the same head office in Bedfordshire, under the same company registered details.