CN – The 33rd edition of the Hong Kong Gifts & Premium Fair was held from April 27-30, 2018 at the Hong Kong Convention and Exhibition Centre, as usual. The organisers are the Hong Kong Trade Development Council (HKTDC), which was already founded in 1966 and which is also co-organiser of the 13th edition of the Hong Kong International Printing & Packaging Fair, which was staged parallel at the Asia World Expo, close to the airport.
According to the organisers, over 64,000 visitors from 145 countries and region attended the two events in total, whereby over 48,000 people visited the Gifts & Premium Fair (previous year: 47,000 people), and 16,000 attended the Printing & Packaging Fair. The Gifts & Premium Fair, according to own accounts the “World’s largest gifts fair”, officially set a new record in terms of the number of exhibitors: 4,360 (previous year: 4,315) suppliers of haptic advertising from 35 countries and regions presented their portfolios on 62,049 m² of exhibition space (previous year: over 63,000 m² of exhibition space). The majority of the exhibitors came from the Chinese mainland (2,367), followed by exhibitors from Hong Kong (1,179), Taiwan (432), Korea (107) and India (77). Furthermore, there were new country pavilions.
The “Hall of Fine Designs” in Hall 1 is a further special zone, where 90 exhibitors displayed their 132 brands. However, some of the famous names that had showed their presence at this special exhibition in the past were missing. Some of the visitors confirmed the presence of fewer internationally renowned brands here, overall they had the impression that the zone was smaller and the stands less impressive as in the past. The layout in the other halls seemed to be at least less elaborate and the event appeared to have shrunk overall in comparison to past editions. For instance, empty stands had been concealed in several halls. Nevertheless: Especially in Hall 1, where the “World of Gifts Ideas” is also located, one could let oneself be inspired by the in some cases elaborate, CI-compatible stands, examine classics and innovations and honour creative performances.
The “World of Camping & Outdoor Goods” zone, where more than 90 exhibitors from all over the globe showcased their corresponding line-ups, made its debut appearance at this year’s edition of the show. Furthermore, diverse events – for example also the Networking Reception with the festive presentation of the Hong Kong Smart Design Awards on the evening of the second exhibition day and the partly international lecture programme – provided inspiration and knowledge transfer. Finally, this year’s Hong Kong Gifts & Premium Fair was once again a meeting point for the global players, for groups and associations from all over the world – an absolutely essential platform for networking and international relations, which is unique in itself. A detailed report will be published in the next edition of eppi magazine (June 6, 2018).
// Michael Scherer
photos: Michael Scherer, © WA Media