D – Not long to go now until the next HAPTICA® live: The event has long since developed into an internationally recognised event. At the sixth edition on March 21, 2018 at the World Conference Center Bonn (WCCB), more than 180 exhibitors will be presenting haptic marketing ideas suitable for every budget and every application – whether they are products like Swiss army knives, Swedish cufflinks, Belgian chocolate, Polish leatherware, Dutch jute bags, Czech tents, Austrian terry cloth items or Danish grills. Generalists are represented among the exhibitors just as much as niche players, creative start-ups and brand-name companies, such as i.e. JBL, Moleskine, Niederegger, Ritzenhoff, Reisenthel, Staedtler, Steiff and Villeroy & Boch.
However, the HAPTICA® live is more than a platform for finding products. It is also a source of inspiration for one’s own creative work: In the Best Practice special show examples of successfully implemented marketing campaigns from all over the world that include the usage of haptic tools and messengers are showcased. Here, the visitors find out for example how the Canadian organisation, Arrive Alive, brought the theme of drink driving to the bars or pubs with the aid of a special beer mat or how the International Justice Mission sensitised the whole world for its work against the trafficking of human beings and modern slavery.
Special exhibitions on the theme sustainability and on the winners of the Promotional Gift Award as well as the award ceremony of the famous industry prize with a subsequent champagne reception round off the programme of the event.
Visiting the HAPTICA® live is free of charge, however it is necessary to pre-register via the event website.