D – After the discontinuation of the Co-Reach was announced at the beginning of last October, the Mailingtage (Mailing days) are apparently being brought back to life. In 2014, the Mailingtage were replaced by the Co-Reach – a dialogue marketing show for print, online and cross-media in order to offer a forum on the new trends and technologies of dialogue marketing and a platform for the regular exchange between the experts of the marketing discipline. A concept that didn’t work out and which was discontinued by the Nuremberg Exhibition Centre after four editions.
The new Mailingtage are scheduled to take place on September 6, 2018 at Westhafen, Pier 1 in Frankfurt as a dialogue marketing and cross-media congress show, just under a week before the marketing show, dmexco. Ariane Rieger Medienberatung is responsible for organising the event. The companies targeted as exhibitors include agencies, address suppliers, post and dialogue marketing providers as well as digital marketing service providers.