D – Kalfany Süße Werbung is welcoming a new Marketing Director and a new Assistant Sales Director. Rudi Bedy took over the marketing department on February 1, 2018 and as well as running the team he is primarily responsible for Online Marketing and Social Media. Before completing his Bachelor of Business Administration (Marketing) Bedy was employed as the Global Social Media Manager at Bitdefender. He continued his career in the marketing sector as Head of Social Media Marketing in the global B2C/B2B sector at Villeroy & Boch and Testo. At Kalfany Süße Werbung Bedy is now going to co-shape and push the imminent marketing changes for the brands Pulmoll, Kalfany, Cupper and Süße Werbung.
Stefan Eiche has taken over immediate responsibility for the Export Department (excluding Austria and Switzerland). As the Assistant Sales Director he is also the designated successor of the current Sales Director Bernd Adler, whose tasks he will be successively taking over within a jointly defined time frame in order to guarantee a smooth transition. After completing an apprenticeship in the print and media sector and a degree in Economics, Eiche worked for an internationally-operating consulting firm as a consultant, interim manager and trainer for eight years. In addition to this he also falls back on nine years of experience as a Marketing & Sales Director in the print, media and machine construction industries.