D – werbemittelmesse münchen (wmm) invited marketing decision-makers and buyers from the industry to the MOC in Munich for the 20th time already on January 24-25, 2018 to inform themselves about the highlight in the haptic advertising sector. As usual, the show was organised by Promo Event, the sponsors were the promotional products agencies admixx, AmedeA, CD Werbemittel, Eidex and the Hagemann Group. 114 suppliers exhibited in Hall 4 of the MOC, furthermore four first-class speakers held lectures on marketing and sales themes in the scope of a lecture forum. The stands of several first-time exhibitors, who focused on future-looking technologies like virtual reality, video streaming and automated photo processes and demonstrated new advertising options beyond the commonplace marketing concepts, proved to be absolute crowd-pullers. With according to the official accounts an attendance of around 1,300 visitors, the 20th edition of the wmm attracted a few more guests than last year (2017: almost 1,300 visitors).
// Jasmin Oberdorfer
Photos: Jasmin Oberdorfer, © WA Media