E – The Promogift 18 – Salón Internacional del Regalo Promocional took place in Hall 12 of the Madrid Exhibition Centre from January 23-35, 2018. According to the organisers, Ifema, with 393 exhibitors from 24 countries (2017: 335 exhibitors from 29 countries) the 10th edition of the Iberian product show experienced growth of almost 15%. Manufacturers and importers of haptic advertising as well as specialists for customising technologies presented their product and service portfolios to trade visitors from the promotional products trade on 15,000 m² of exhibition space. The organisers once again received support from the two Spanish promotional products associations, aimfap and Fyvar.

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With according to official sources 6,375 visitors the show could slightly top last year’s positive balance (6,226). A result that reflected the positive mood on the Iberian promotional products market: According to a current market analysis by Fyvar, the promotional products industry turned over around 1 billion Euros in Spain and Portugal in 2017 – which corresponds to a growth rate of 15% compared to the previous year (850 mil. Euros).


Photo source: Ifema

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