PSI Director Michael Freter at the Opening Press Conference for the PSI Show 2018.

EU – As Michael Freter, Managing Director of the PSI (Promotional Product Service Institute), officially announced at the opening of the PSI Show on January 9, 2018, a European market survey is currently being carried out under the auspices of the PSI. The, according to the PSI, “first big empirical survey on the entire European promotional products market” is being coordinated together with the national promotional products associations of Germany, the Netherlands, Great Britain and Italy. As stated by the PSI, the aim is to provide a structural analysis with representative and comparable data on the markets, suppliers and the trade. Several European suppliers, including PF Concept, Mid Ocean Brands, Xindao, Giving Europe, Listawood and elasto, are supporting the initiative. So far the PSI has not commented on any further details or the planned publication date.

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