D – The German promotional products industry achieved an overall turnover of 3.504 bil. Euros in the past fiscal year and thus surpassed the 3.5 bil. Euro mark for the first time ever – according to the result of the Promotional Products Monitor 2017, which the German Association of the Promotional Products Industry (GWW) presented on January 9, 2018 during the PSI Show in Düsseldorf.
Whereas the expenditure of micro and small enterprises for haptic advertising declined slightly in 2016, according to GWW in 2017 they invested increasedly in this form of advertising. Furthermore, each fifth company interviewed plans to further increase its investments in promotional products. GWW also reported that regardless of the size of the company, the expenses for haptic advertising make up a considerable share of the advertising budget. Almost every big company and 75% of all medium-sized firms implement promotional products for customer communication purposes. Every third micro, small or big company as well as every second medium-sized enterprise reserves up to 20% of its advertising expenditure for haptic advertising.
The growth of the industry is continuing to be inhibited by compliance regulations: Around one third of the entrepreneurs questioned report that inter-company compliance provisions influence the implementation of promotional products. The share of give-aways priced up to ten Euros has risen from 77% up to 89% of the overall budget for haptic advertising.