D – Get off the office chair onto the red sofa was the order of the day again this year during the pre-Christmas period. For the eighth time in succession, the companies Daiber, Fare, Geiger-Notes, Halfar, Jung Bonbonfabrik, koziol, mbw, Reflects/aditan and uma invited the promotional products trade to the Welcome Home event series. The key visual of the tour, which is linked to the presentation of product novelties with exclusive insights into the companies of the participating suppliers, has been a comfortable red sofa since last year, which underlines the family-like character of the event.

WelcomeHome2017 0003 Halfar - Welcome Home Tour: Back on the red sofaWelcomeHome2017 0040 Daiber - Welcome Home Tour: Back on the red sofa

The troop of exhibitors kicked off in the North of Germany on November 28 and initially stopped off in Hamburg. The party then continued on to the premises of the bag specialist Halfar in Bielefeld and to the promotional products importer Reflects in Cologne. In the second week of the event, the tour stopped off in Munich, before the theme textiles became the focus at Daiber in Albstadt. The journey finally came to an end on December 7, at koziol in Erbach, where not only the successful conclusion of the tour was celebrated, but also the 90th anniversary of the plastic specialists ((Link)).

According to the organisers, 878 visitors from 337 companies (2016: 857 visitors) took the opportunity to examine the novelties of the coming year away from the hustle and bustle of big trade shows and engage in a personal dialogue with the supplier partners or get to know the company locations better in the course of site tours.

// Jasmin Oberdorfer

www.welcome-home-tour.de

Photos: Mischa Delbrouck, Rebecca Klug, Brit München, Jasmin Oberdorfer, © WA Media

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