D – The fourth edition of the Expo 4.0 is scheduled to take place at Stuttgart Exhibition Centre from February 15-17, 2018. The event quartet that takes place every two years unites the trade shows TV TecStyle Visions (textile customising & promotion), wetec (advertising technology, digital printing, lighting advertising and signage), GiveADays (promotional products) and POS Masters (marketing, design and technology at the POS), offering the visitors a platform that links up all areas of visual communication and haptic advertising.

Expo 4.0 2016 29 - Expo 4.0: Fourth edition under starter’s ordersIMG 4442 - Expo 4.0: Fourth edition under starter’s orders

The GiveADays that focuses on haptic advertising will be staged in Hall 6 of Stuttgart Exhibition Centre in 2018. The exhibitors include the manufacturers, importers and wholesalers of promotional products, who offer their products to resellers. Machines and tools for the labelling and customising of promotional products are also presented. In the Expert Forum of GiveADays, the visitors can attend free lectures and inform themselves about the trends and innovations of the industry.

The TV TecStyle Visions is being held for the tenth time. The leading European trade show for textile printing, embroidery, transfer and flocking will present over 250 exhibitors from the customising technology and promotional textiles segment in Halls 8 and 10. Furthermore, the TV show offers an extensive supporting programme including numerous fashion shows and special exhibitions, the TV Expert Forum, the presentation of the Golden Shirt Award and much more.

The Expo 4.0 is organised by gmk & WNP Fachmessen. According to the official figures, 575 exhibitors from 20 countries participated in the last edition, in total all four shows registered around 13,000 visitors.


Fotos: Jasmin Oberdorfer, Michael Scherer, © WA Media

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