D – Tradeconthor has launched a new brand for its electronic products. In future all of the electronic products of the start-up will be subsumed under the brand Vonmählen, including the 2-in-1 charging cable Zweins and the according to own accounts first all-in-one charging cable worldwide, allroundo®.
“Vonmählen stands for innovative, unique accessories, which are functional and intuitive to handle, but at the same time emotional,” according to Tradeconthor CEO, Julian Thormählen. “As such the brand is quite clearly addressing the ‘Digital Lifestyle Generation’. All of the products are based on concepts by us and take on form in collaboration with famous designers.” Tradeconthor, continued Thormählen, has in this way begun to roll out a big-scale brand strategy including numerous international sales points – particularly in the retail sector. Furthermore, the company makes its own marketing tools and platforms available to the B2B sector, which satisfy the specific needs of the haptic advertising market.
The coming issue of eppi magazine, No. 120 (December 6, 2017) contains a detailed interview on the brand launch.