Choice Pressebrunch 2017 03 1 - Choice press brunch: The Art of Success

D – For the fourth time, the six subsidiaries of the JCK holding company invited media representatives and wholesalers to their press brunch on November 9, 2017. The exclusive novelty presentation was held in the art atelier at Honsellbrücke am Hafenpark in Frankfurt am Main, the exceptional ambiance of the location underlined the special nature of the event. In line with the event location, the motto of the show was “The Art of Success”. The six subsidiaries, which all appear under the label “Choice”, are extremely successful specialists: Daiber (textiles and headwear), Fare (umbrellas), Halfar (bags), Karlowsky (aprons and gastronomy clothes), mbw (cuddly toys, rubber ducks and further promotional products) and SND (porcelain) are all market leaders in their respective product segments, and together they look back on 380 years of experience in creating items for the haptic advertising market as well as mastering the art of innovation.

Each company had the opportunity to present the novelties of the coming season in detail to the interested visitors. In some cases, the exhibitors had over 100 new products among their line-ups. Due to the VIP character of the event, there was plenty of time to give the guests an extensive introduction to the collections and present the products in detail. Pop art illustrations of individual, typical items from the collections formed the key visuals of the press brunch, which were strikingly displayed on easels.

Choice Pressebrunch 2017 10 - Choice press brunch: The Art of SuccessChoice Pressebrunch 2017 11 1 - Choice press brunch: The Art of Success

In addition to a host of inspiring impressions, all of the participants were able to take a jointly produced catalogue containing the novelties as well as a bag filled with goodies home with them.

A detailed report will be published in eppi magazine No. 120 (December 6, 2017).

// Mischa Delbrouck

Photos: Mischa Delbrouck, Brit München, © WA Media

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