D – According to the official attendance figure, 40,700 trade visitors took the opportunity to inform themselves about the current and future business potentials of the digital industry, establish business contacts and generate orders in Cologne at the dmexco on September 13-14, 2017. In comparison to the record set the year before, 10,000 fewer visitors attended the show, which however in terms of their quality had consciously taken into account by the organisers.
With 1,100 exhibitors (2016: 1,013) from 39 countries, who presented their product novelties and innovations from the marketing, communication and media segments on exhibition space spanning over 100,000 m², the international meeting point of the worldwide digital economy registered a new exhibitor record. According to the organisers, new formats like the “World of Experience” and the “Experience Hall”, where the visitors were able to experience the digital business of the future in numerous sessions and live demonstrations were extremely popular. Last, but not least the stages of the dmexco Conference were also well-attended.
Photo source: Koelnmesse