F – The 7th edition of the Premium Sourcing took place at “Les Docks – Cité de la Mode et du Design” in Paris on September 6 and 7, 2017. The trade fair is jointly organised by the two French industry service providers, 656 Editions (CTCO) and European Sourcing, and offers the French industry an established contact platform at the start of the second season of the year in the heart of the capital. Exclusively promotional products distributors are allowed to visit the show. According to the official accounts, around 120 suppliers – which corresponds to the same number of exhibitors as last year – presented their wares and fares at the architecturally striking fashion and design centre on the banks of the Seine – the majority of whom were as usual international companies. The official attendance figures weren’t available at the time of going to press, the event seemed to go down very well again and many of the exhibitors were very positive about the quality and quantity of the visitors.

Premium 290 - Premium Sourcing: Established platform
Premium 290 1 - Premium Sourcing: Established platform

Interested parties were able to inform themselves about the current individualising techniques on the “Print Live” special zones and have give-aways imprinted on-site. Furthermore, the French promotional products association, 2fpco (Fédération Française des Professionnels de la Communication par l’Objet), presented its current nation-wide media and PR campaign at the fair.

A detailed report will be published in eppi magazine No. 367 (October 11, 2017).

// Till Barth



photos: Sarah Vieten, © WA Media

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