D – Success across the board – that was the outcome the organisers of the gamescom, Koelnmesse, were able to announce when the show closed its doors on August 26 after five days: The largest event in the world for computer and video games had attracted around 350,000 visitors this year, which was 5,000 more than in the previous year. Whereby not only the number increased, but also the internationality of the visitors, who travelled to Cologne, from 106 countries (2016: 97 countries), to inform themselves among others about the latest trends and game premieres. On 201,000 m² of exhibition space that was further expanded compared to the previous year, gaming fans let themselves be impressed and thrilled by the wide offer of consoles, mobile, online and PC gaming, virtual reality and eSports products. Gamescom was officially opened by the Federal Chancellor, Angela Merkel, for the first time and during a tour of the fair she accentuated the significance of computer and video games as a “cultural asset, innovation driver and economic factor”.
In addition to the presentations of the 919 exhibitors (2016: 877) the social media stage, cosplay village, gamescom campus, the family & friends area as well as numerous outdoor and indoor campaigns proved to be crowd-pullers. Furthermore, the gaming fans were able to purchase merchandising items such as T-shirts, collectable figures, plush toys and cosplayer costume items in an own fan shop area. The event was rounded off among other things by the gamescom congress.
// Rebecca Klug